Digital Marketing (Minor)
Please see complete information on all of the requirements to earn a minor at Plymouth State University.
| Course | Title | Credits |
|---|---|---|
| Part 1: Core Curriculum | ||
| BUS 1100 | Introduction to Marketing and Sales | 4 |
| MKT 3130 | Digital Marketing | 4 |
| MKT 4200 | Advanced Digital and Social Media Marketing | 4 |
| Part 2: Elective Courses: Take ANY TWO ELECTIVE COURSES. Some electives have a “tool” based focus, while others are more strategy or content based. | 7-8 | |
| Elective Options from Graphic Design | ||
AG 2100 | Design Software Basics (TECO) | |
AG 3750 | Digital Animation and Video | |
AG 3800 | Publication Design (QRCO) | |
AG 4200 | UX/UI: Digital Identity | |
AG 4400 | Brand Design | |
| Elective Options from Communication and Media Studies | ||
CMDI 1030 | Creativity and the Digital World (CTDI) | |
CMDI 2100 | The Digital Imagination (CTDI) | |
CM 2750 | Introduction to Film and Video Production | |
CM 2995 | Professional Social Media | |
CM 3125 | Communicating Through Animation (INCO) | |
CM 3400 | Interactive Web Communication (INCO,INCP) | |
| Elective Options from Marketing (NOTE: Marketing students cannot use these two courses as electives for this minor) | ||
MKT 3140 | Creating Effective Marketing Content | |
MKT 4850 | Plymouth Marketing and Design Agency | |
| Total Credits | 19-20 | |
