Marketers create and run promotional campaigns in traditional media (TV, print), new media (digital, social) and onsite/in store. Creating and nurturing a brand’s image is a critical function of marketing, as is managing the sales strategy and sales force. Marketers are heavily involved in consumer research, new product and service development, pricing, distribution, competitive intelligence, public relations and more.
Please see complete information on all of the requirements to earn a minor at Plymouth State University.
MARKETING, Minor (16 credits)
The Marketing minor is designed to provide non-marketing majors with a fundamental understanding of key marketing concepts, strategies, and tactics. The minor allows students to select from a wide range of marketing courses, allowing students to craft a plan of study best suited to their needs.
| Course | Title | Credits |
|---|---|---|
| Minor Requirements - Level 1 | ||
| BUS 1100 | Introduction to Marketing and Sales | 4 |
| Minor Electives - Level 2 | ||
| Choose two from the following: | 8 | |
MKT 3120 | Marketing Research and Consumer Insights (QRCO) | |
MKT 3130 | Digital Marketing | |
MKT 3140 | Creating Effective Marketing Content | |
MKT 4120 | Impact Marketing | |
MKT 4230 | Marketing Management | |
| Minor Electives - Level 3 | ||
| Choose one from the following: | 4 | |
BUS 4620 | Business Internship | |
ENT 3030 | Social Entrepreneurship | |
MKT 3120 | Marketing Research and Consumer Insights (QRCO) | |
MKT 3130 | Digital Marketing | |
MKT 3140 | Creating Effective Marketing Content | |
MKT 3210 | Event Planning and Marketing | |
MKT 3230 | Public Relations | |
MKT 3450 | Sports Marketing and Sales | |
MKT 3500 | Special Topics in Marketing | |
MKT 4120 | Impact Marketing | |
MKT 4200 | Advanced Digital and Social Media Marketing | |
MKT 4230 | Marketing Management | |
MKT 4850 | Plymouth Marketing and Design Agency | |
SAL 3280 | Professional Selling Skills I | |
| Total Credits | 16 | |
