Marketing is the process by which companies build strong relationships with customers. PSU will fully prepare you for a successful career in the growing and dynamic field of marketing.
The Bachelor of Science in Marketing degree prepares students for careers in the growing fields of marketing and professional sales. Students learn how to develop strategic industry and consumer insights to drive sustainable financial outcomes for businesses and organizations. Through our hands-on, applied and constantly updated curriculum, students learn how to create value (conceive of products and services that will succeed in the marketplace), communicate value (through traditional, digital and personal engagement) and deliver value (price, package and distribute products) to target consumers. Marketing majors may choose one of two options: Professional Sales or Strategic Marketing. All baccalaureate business degree programs offered are nationally accredited by the Association of Collegiate Business Schools and Programs (ACBSP).
Curriculum & Requirements
MARKETING, Bachelor of Science (120 credits)
The Bachelor of Science in Marketing degree prepares students for careers in the growing fields of marketing and professional sales. Students learn how to develop strategic industry and consumer insights to drive sustainable financial outcomes for businesses and organizations. Through our hands-on, applied and constantly updated curriculum, students learn how to create value (conceive of products and services that will succeed in the marketplace), communicate value (through traditional, digital and personal engagement) and deliver value (price, package and distribute products) to target consumers. Marketing majors may choose one of two options: Professional Sales or Strategic Marketing. All baccalaureate business degree programs offered are nationally accredited by the Association of Collegiate Business Schools and Programs (ACBSP).
| Course | Title | Credits |
|---|---|---|
| Business Common Component | ||
| BUS 1100 | Introduction to Marketing and Sales | 4 |
| BUS 1200 | Business Law and Ethics (DICO) | 4 |
| BUS 1300 | Digital Information Technologies (TECO) | 4 |
| BUS 1400 | Principles of Economics (GACO) | 4 |
| BUS 2000 | Financial & Managerial Accounting | 4 |
| BUS 2100 | Introduction to Finance | 2 |
| BUS 2200 | Management and Decision Making | 4 |
| BUS 2300 | Business Writing and Presenting (WRCO) | 4 |
| Major Requirements | ||
| MKT 4230 | Marketing Management | 4 |
| SAL 3280 | Professional Selling Skills I | 4 |
| Major Option Requirements | ||
| Complete one of the following required options: | 20 | |
| Professional Sales | ||
| Strategic Marketing | ||
| Quantitative Reasoning in the Discipline Connection | ||
| MKT 3120 | Marketing Research and Consumer Insights (QRCO) | 4 |
| Mathematics Foundations | ||
| MA 2210 | Finite Math with Business Statistics (QRCO) | 4 |
| General Education | ||
| EN 1400 | Composition | 4 |
| IS 1115 | Tackling a Wicked Problem | 4 |
| CTDI | Creative Thought Direction | 3-4 |
| PPDI | Past and Present Direction | 3-4 |
| SIDI | Scientific Inquiry Direction | 3-4 |
| SSDI | Self and Society Direction | 3-4 |
| Directions (choose from CTDI, PPDI, SIDI, SSDI) 1 | 4-8 | |
| INCP | Integrated Capstone | 3-4 |
| WECO | Wellness Connection | 3-4 |
| Free Electives | 18-19 | |
| Total Credits | 120 | |
- 1
Directions should total 20 credits (unless the major has a waiver for a specific Direction).
Professional Sales Option of BS Marketing
| Course | Title | Credits |
|---|---|---|
| Professional Sales Option Requirements | ||
| SAL 3290 | Professional Selling Skills II | 4 |
| SAL 3300 | Negotiations & Conflict Resolution | 4 |
| SAL 4330 | Professional Sales Management | 4 |
| Professional Sales Option Electives-complete two: | 8 | |
ACC, BUS, ECN, ENT, FIN, LAW, MGM, MKT, SAL, SM 3000/4000-level courses | ||
| Total Credits | 20 | |
Strategic Marketing Option of BS Marketing
| Course | Title | Credits |
|---|---|---|
| Strategic Marketing Option Requirements | ||
| MKT 3130 | Digital Marketing | 4 |
| MKT 3140 | Creating Effective Marketing Content | 4 |
| MKT 4120 | Impact Marketing | 4 |
| Strategic Marketing Option Electives | 8 | |
| Choose two from the following: | ||
BUS 4620 | Business Internship | |
ENT 3030 | Social Entrepreneurship | |
MGM 4900 | Strategy & Sustainable Competitive Advantage | |
MKT 3210 | Event Planning and Marketing | |
MKT 3230 | Public Relations | |
MKT 3450 | Sports Marketing and Sales | |
MKT 3500 | Special Topics in Marketing | |
MKT 4200 | Advanced Digital and Social Media Marketing | |
MKT 4850 | Plymouth Marketing and Design Agency | |
SAL 3290 | Professional Selling Skills II | |
| Total Credits | 20 | |
- 1
The maximum of four credits for the Strategic Marketing Elective may be accumulated in any combination of one to four credit internships. Internship credits in excess of four credits count as free electives toward the credits required for graduation.
Check all course descriptions for prerequisites before planning course schedule. Course sequence is suggested but not required.
To complete the bachelor’s degree in 4 years, you must successfully complete a minimum of 15 credits each semester or have a plan to make up credits over the course of the 4 years. For example, if you take 14 credits one semester, you need to take 16 credits in another semester. Credits completed must count toward your program requirements (major, option, minor, certificate, general education or free electives).
Required Options in this Major
Complete one option
Professional Sales Option of BS Marketing
Marketing, Professional Sales Option majors should take their required courses in the following order.
| Year One | Credits | |
|---|---|---|
| EN 1400 | Composition | 4 |
| IS 1115 | Tackling a Wicked Problem | 4 |
| MA 2210 | Finite Math with Business Statistics (QRCO) | 4 |
| BUS 1100 | Introduction to Marketing and Sales | 4 |
| BUS 1200 | Business Law and Ethics (DICO) | 4 |
| BUS 1300 | Digital Information Technologies (TECO) | 4 |
| BUS 1400 | Principles of Economics (GACO) | 4 |
| SAL 3280 | Professional Selling Skills I | 4 |
| Credits | 32 | |
| Year Two | ||
| BUS 2000 | Financial & Managerial Accounting | 4 |
| BUS 2100 | Introduction to Finance | 2 |
| BUS 2200 | Management and Decision Making | 4 |
| BUS 2300 | Business Writing and Presenting (WRCO) | 4 |
| MKT 3120 | Marketing Research and Consumer Insights (QRCO) | 4 |
| Directions (choose from CTDI, PPDI, SIDI, SSDI) | 4 | |
| SAL 3290 | Professional Selling Skills II | 4 |
| Credits | 26 | |
| Year Three | ||
| SAL 3300 | Negotiations & Conflict Resolution | 4 |
| MKT 4230 | Marketing Management | 4 |
| WECO | Wellness Connection | 4 |
| Directions (choose from CTDI, PPDI, SIDI, SSDI) 3 | 8 | |
| Business Electives | 4 | |
| Free Electives | 8 | |
| Credits | 32 | |
| Year Four | ||
| SAL 4330 | Professional Sales Management | 4 |
| MGM 4900 | Strategy & Sustainable Competitive Advantage | 4 |
| Business Electives | 4 | |
| Free Electives | 10 | |
| Directions (choose from CTDI, PPDI, SIDI, SSDI) | 8 | |
| Credits | 30 | |
| Total Credits | 120 | |
- 1
Required for the Option
- 2
The maximum of three credits for the Professional Sales Elective may be accumulated in any combinations of one to three credits internships. Internship credits in excess of three credits count as free electives toward the credits required for graduation.
- 3
Directions should total 20 credits (unless the major has a waiver for a specific Direction).
Strategic Marketing Option of BS Marketing
Marketing, Professional Sales Option majors should take their required courses in the following order.
| Year One | Credits | |
|---|---|---|
| EN 1400 | Composition | 4 |
| IS 1115 | Tackling a Wicked Problem | 4 |
| MA 2210 | Finite Math with Business Statistics (QRCO) | 4 |
| BUS 1100 | Introduction to Marketing and Sales | 4 |
| BUS 1200 | Business Law and Ethics (DICO) | 4 |
| BUS 1300 | Digital Information Technologies (TECO) | 4 |
| BUS 1400 | Principles of Economics (GACO) | 4 |
| SAL 3280 | Professional Selling Skills I | 4 |
| Credits | 32 | |
| Year Two | ||
| BUS 2000 | Financial & Managerial Accounting | 4 |
| BUS 2100 | Introduction to Finance | 2 |
| BUS 2200 | Management and Decision Making | 4 |
| BUS 2300 | Business Writing and Presenting (WRCO) | 4 |
| MKT 3120 | Marketing Research and Consumer Insights (QRCO) | 4 |
| Free Electives | 6-8 | |
| Directions (choose from CTDI, PPDI, SIDI, SSDI) | 4 | |
| Credits | 28-30 | |
| Year Three | ||
| MKT 3130 | Digital Marketing | 4 |
| MKT 3140 | Creating Effective Marketing Content | 4 |
| WECO | Wellness Connection | 4 |
| Directions (choose from CTDI, PPDI, SIDI, SSDI) 3 | 8 | |
| Business/Marketing Elective | 4 | |
| Free Electives | 6-8 | |
| Credits | 30-32 | |
| Year Four | ||
| MKT 4120 | Impact Marketing | 4 |
| MKT 4230 | Marketing Management | 4 |
| Directions (choose from CTDI, PPDI, SIDI, SSDI) | 8 | |
| Business/Marketing Elective | 4 | |
| Free Electives | 10 | |
| Credits | 30 | |
| Total Credits | 120 | |
- 1
Required for the Option
- 2
The maximum of three credits for the Strategic Marketing Elective may be accumulated in any combinations of one to three credits internships. Internship credits in excess of three credits count as free electives toward the credits required for graduation.
- 3
Directions should total 20 credits (unless the major has a waiver for a specific Direction).
Marketing:
- Identify core concepts of marketing and the rile of marketing in society.
- Ability to collect, process, and analyze consumer and market data to make informed decisions.
- Ability to create branding and integrated marketing communications plans that include value propositions.
- Ability to formulate and implement traditional and digital marketing and communications strategies.
- Identify core concepts of marketing and the role of marketing (to create, communicate and deliver value).
- Interpret consumer and market research data to make informed marketing decisions.
- Compose marketing materials and campaigns, in multiple media, that effectively communicate meaningful value propositions and successfully connect with a target audience.
- Write comprehensive marketing plans that align with business, branding and marketing strategy.
- Understand the role of marketing in driving business and organizational success across a wide range of parameters, particularly in a global perspective.
Professional Sales Marketing:
- Identify customers’ needs.
- Present effective solutions to customers’ needs.
- Sales Presentation Skills: Identifying and using the principles and practices of professional sales consultants.
- Identify core concepts of marketing and the role of marketing (to create, communicate and deliver value)
- Interpret consumer and market research data to make informed marketing decisions
- Compose marketing materials and campaigns, in multiple media, that effectively communicate meaningful value propositions and successfully connect with a target audience
- Write comprehensive marketing plans that align with business, branding and marketing strategy
- Understand the role of marketing in driving business and organizational success across a wide range of parameters, particularly in a global perspective
PSU students who graduate with a degree in Marketing with an option in Strategic Marketing get jobs in digital and social media marketing, event planning/marketing, marketing research, public relations, advertising, sales and other positions in the growing field of marketing.
Professional Sales Marketers create and run promotional campaigns in traditional media (TV, print), new media (digital, social) and onsite/in store.
Explore Program Details
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Marketing students conducting consumer research for Grappone Automotive Group in Bow, NH, with Amanda Grappone Osmer (co-owner)
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Professional sales students at the headquarters of the Boston Celtics with Professor Robert Nadeau
Five Reasons You Should Study Marketing with Us:
1. Students and teaching are our #1 priority: We’re big enough to provide all the resources of a comprehensive university, yet small enough that every student receives individualized attention.
2. Knowledgeable faculty with real world experience: Our marketing faculty are seasoned experts, with years of industry experience that they bring to the classroom.
3. Experiential learning: Students work on real-world projects in and out of the classroom for companies and organizations throughout the region.
4. Cutting-edge curriculum: We continually update our curriculum to match the current marketplace. We offer classes in social media strategy, marketing data analytics, blogging, event marketing, and more.
5. Vibrant student organizations: We have active marketing-related student associations, including an organization that runs its own business on campus. Student groups have won or placed in regional marketing strategy and sales competitions. A great way to meet other students, make industry connections and practice the craft.
IDEA Ambassador Spotlight
Nolan Cross ’24
Nolan Cross, a marketing major, began working at the center because he wanted to do what he could to help represent the LGBTQ+ community within the PSU community. To him, diversity means being “Being willing enough as a person, organization, etc. to be able to understand the differences that every single person in the world has compared to another,” and to have “A variety of people from every single possible background be an equal voice on any stage.”
In Nolan’s free time, you can find him hanging out with friends, spending as much time as possible outside, and “doing anything I can to better myself.” His favorite part of being at the center is being able to be “A voice for a community on this campus that constantly seems to be overlooked and underappreciated in many ways, even within the safe spaces we can be a part of if applicable.”
“I can use this incredible privilege to voice my concerns on campus and educate the community on all LGBTQ+ topics,” he says.
If he had his choice for movies to be part of, you could find him in either “Mean Girls or Legally Blonde. But be friends with Janis and Damien or be Elle’s friend at Harvard.”
Our IDEA ambassadors work hard to advance inclusion, diversity, equity, and access across our campus and beyond.
Visit the inclusion, diversity, equity, and access site for more information
Explore Today.
Realize Tomorrow.
